🚨 Welcome to the NIL Era 🚨
As of 2025, the world of Name, Image, and Likeness (NIL) agreements continues to evolve rapidly. Dubbed "The NIL Era" by many, these developments have transformed college sports—and brought with them a surge of opportunity, confusion, and risk.
Since the NCAA first suspended its ban on NIL compensation in July 2021, state laws, school policies, NCAA rules, and now federal court rulings have dramatically reshaped the legal and compliance framework.
Whether you're a high school prospect, a starting D1 athlete, or a parent navigating the chaos—NIL arrangements are legal contracts and they’re here to stay.
It is thus of the utmost importance that student-athletes and their parents equip themselves with the knowledge necessary to maximize NIL opportunities and minimize legal and compliance risk.
As an Associate at the #1 Sports Law Firm in the country and a former Division 1 football player at the University of South Florida, I understand both the legal landscape and the athlete’s perspective.
I created The NIL Guide to give student-athletes and their families a clear, practical tool to navigate NIL deals, spot red flags, and better understand their rights.
This free resource breaks down the most important elements of NIL deals in a way that’s easy to understand—no law degree required.
You’ll learn:
✅ What an NIL agreement actually is
✅ The differences between brand deals and collective deals, with real-world examples
✅ How compensation, deliverables, and usage rights really work
✅ What to watch out for in exclusivity, termination, and morality clauses
✅ The legal impact of high-profile cases like Tennessee v. NCAA and the Jaden Rashada lawsuit
✅ Best practices for staying compliant and protecting your name, image, and future earnings
📎 Bonus Materials Inside:
This guide was built for:
🎓 High school and college athletes fielding NIL offers
👨👩👦 Parents and guardians advocating for their children
🏈 Coaches and mentors trying to give informed advice
📊 Advisors, reps, and trainers helping athletes stay compliant and protected
If you’re involved in NIL—even indirectly—this is your playbook.
Jordan Duval is a Sports and Litigation Attorney based in New York City and a former Division 1 athlete who played football for the University of South Florida (USF—go Bulls!).
